Erin King is a fractional brand strategist with over a decade of experience consistently solving business and organizational challenges on some of the largest and most innovative brands in the world. Combining an artist’s intuition with experience across categories, countries, and marketing disciplines, she leads diverse teams and c-suite partners through positioning, innovation, and organizational efforts to drive smart decisions, clear direction, and growth for brands.

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As an abstract artist, Erin brings her artistic practice to the fore—with a love for creating something out of nothing and artfully flexing to the business and organization to maximize potential. She sees the big picture vision as well as the roadmap to get there, serving as a calm, confident partner to help teams navigate uncharted territory.​

 

Holding a Marketing degree from Indiana University Kelley School of Business and with experience spanning retailer sales, go-to-market strategy, brand management, upstream innovation, consumer insights, creative agency leadership, and learning & development, she takes a well-rounded, empathetic approach to her work. Erin understands how to guide teams from insight to ideation to strategic development—specializing in brand positioning evolution, innovation platform and pipeline creation, capabilities optimization, workshop facilitation, internal rallying, and employee training.

 

She has a breadth of experience across CPG, food & beverage, health, and lifestyle brands, ranging from Fortune 100 companies to emerging small businesses. Previous work includes P&G—everything from Tide to Pampers to Olay—, Coca-Cola, Fairlife, Minute Maid, Lily's, SC Johnson, UnitedHealthcare, Ruggable, and more.

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Known for her seamless integration, hyper organization, strong executive presence, and always thinking a step ahead (or 3, or more!), her goal is to help you shine.